Take a look at your coaching practice and ask yourself - are you being too general? Are you trying to appeal to anyone and everyone only to find that you are attracting no one? If you find yourself in this position - please don't beat yourself up - it's a common and understandable condition. In my time working in the field of coaching, I've noticed a reluctance by many coaches to get really specific on who they want to work with and in what area. They don't want to narrow down their options too early. They don't want to miss out on other opportunities. They also don't want to make a mistake. The irony in the above situation is that the avoidance of 'making a mistake' can turn out to be a mistake in itself. Sometimes, it's better to make a decision today using the best of your abilities and awareness and then move forward with full power based on your decision. You can always change your direction later on if you need to. Contrast this to not making a decision at all and endlessly debating whether to go North, South, East or West. Is it any wonder you can feel like you're not making much progress? Specificity Leads to Success But why should you bother being more specific in what you're offering as a coach anyway? Well... 1. Move Confidently - Once you know specifically who you're looking for and how you can help them you can begin to focus your resources much more intelligently. You'll also move forward with greater confidence as you have a greater sense of direction. You become more assured and get greater results.2. Separate Yourself from the Rest - By making your coaching service much more specific and focused, you begin to differentiate your practice from the growing number of generalist coaches out there at the moment. You effective give prospective clients a reason to choose you specifically. 3. Prospects Respond - By being more specific you give prospective clients a better chance of identifying with your service offering and getting the 'that's for me!' response. If you have a plethora of wooly generalities, indistinguishable from the rest of the pack, they'll most likely move on to another coach who more closely fits what they are looking for. |
