Everyone now wants good organic search results for their business. There are many factors in this equation for online success. In this paper I will be covering ways of gaining more inbound links. The importance of the websites linking to you. The quality of your inbound links as well as some link building tools that you can use on your own.

Gaining more inbound links.

Link popularity is one of the ways search engines determine how much of a authority you are on the Internet. Think of a website linking to you as a vote. The more votes you have the more popular you are. It is not only that a website is linking to you, but also the importance of the website linking to you.

What do I mean by this?

If I have whitehouse.gov linking to me, this is huge. If I also have mom and pops dairy store linking to me this does not carry as much weight with the search engines.Its like saying "I have a letter of recommendation from the President of the United States" versus saying "Joe at the tire shop sent me." Do you see my point?

The goal is to find quality link partners.

One method of doing this is using Google. For instance when I research on the Internet and want to find out who is linking to a particular site I type this into the Google search field:

Type this: link:www.examplewebsite.com Then hit ENTER

Google responds to my query with something similat to this:

Results 1 - 10 of about 15 for link: www.examplewebsite.com

Then Google will list all the websites linking to www.examplewebsite.com!

Why is this beneficial? You can analyze what links your competiton has. I then create an Excel workbook and get usefull information from there sites like email addresses and contact information and then send them a email asking if they would like to exchange links. With my website information.

Nine time out of ten the answer is yes. As I was saying earlier look for quality links, quality sites and websites related to your field.

You can also purchase links online from several companies. If you visit their website you can see that purchasing links with a high PR value can be expensive.

What is PR value? This is how Google calculates the importance of the website.There are hudreds of variables they use to calculate this value.

Just do a search on Google for "purchasing links"

There are several tools availiable online to help you automate this process, some can even recommend more link partners for you!

The above steps if followed correctly will result in more trafic to your website and better rankings over time. Dont give up.

Good luck with your link building campaigns!