Anyone whos tried to get into search engine optimization has probably tried to conduct a reciprocal link campaign. Rumors abound that they dont work, will be devalued, or are pointless - but the fact of the matter is, results are what counts. Right now, reciprocal links still give you a better position in the search engines, and at the end of the day thats what matters. So how do you get people to exchange links with you?

Many people have difficulty with this - its hard to get peoples attention when theyre getting dozens of requests a day. First, make sure that youve put the link up in a place where they can recognize it and where they can get to it easily. No weird path names, no hiding it behind fourteen other URLs. Second, make your e-mail title something snappy. Many people will try something totally unrelated to a link campaign - something that will make a person want to open their e-mail. It cant look spammy - no important offer you cant refuse stuff. You need to put something that they will think is different - question about your (insert subject) site might be a good idea. Or, try a reference to their content. Just dont get too out there - Abraham Lincoln had a helper monkey or something of that sort might get people to look at it, but they may not take your link offer seriously. Just make sure that the link offer is a good one, and one that will get their attention when they see the e-mail in their inbox.