Today I was on the phone for over an hour with one of our newest advertisers discussing his solo ad. Though by no means a newbie to marketing, it was apparent that he was missing the key PURPOSE to effectively using ezine publications.

When placing your free or paid-for ad, sure you hope for sales. Will you get them? Who knows. Is it worth advertising? You bet!

All ads are good ads. Yes some are written better than others, some pull better than others. But, do you know what the PURPOSE is to ezine advertising?

Longevity and name branding!

Allow me to digress for a moment...

If you use any startpage programs, you know your site is being loaded in front of someone's face somewhere in the world, hopefully on a consistent basis. Do they buy every time they see your website? No, they do not.

So, why do you bother, what's the point?

By ensuring your website is seen over and over, you are BRANDING that website over and over in the minds of the viewer. Repetition, or longevity, increases the awareness of the viewer that your product is "here to stay." You get the orders, mostly over time (of course a good website and top-notch product is crucial, too).

I've seen programs, products, banners, and ads literally hundreds of times before I've spent my money, and I bet you have, too.

Your ezine or solo ad is no different.

To place free or paid advertising EXPECTING orders is a wonderful thing. Is it realistic? Probably not.

Does it serve a PURPOSE? It most certainly does!

Take the time, either free or paid, to get your ad sent out over and over, day after day, week after week. Make persistence and determination in making sure that your ad is seen by hundreds of thousands of opt-in subscribers your goal. Go for LONGEVITY!

If you expect miracles, stop! If you WANT or DEMAND only miracles, give up now. If you think marketing online is "easy," you are in for a rude awakening. It is not easy, it requires commitment, determination, and persistence. It requires WORK.

Make up your mind today to use that "bird in the hand" marketing tool delivered to you daily. It can be the "pot of gold" resource that makes your business a true winner!