The U.S. market has seen an upsurge in the demand for imported vehicles in recent years. The main consumer of imported vehicles is the average American working class. Many people find that certain car models combine space, power and safety. Figures from the automobile market provide ample evidence of increased usage of imported vehicles. The registration of imported vehicles has shown an increase of nearly 57%, whereas that of domestic vehicles shows a growth of only about 9%. The growing trend can also be seen in the sales figures of different domestic cars in comparison with their imported equivalents. Toyota, Hyundai, Mercedes-Benz and Volvo have sold more cars than Ford, Buick, Cadillac and Lincoln respectively.

Besides passenger cars, it the sports vehicles that make up a considerable portion of imported vehicles. Reasons for this may vary, from pure fancy to exacting technical specifications that give a reliable performance in the racing arena. Drag racing enthusiasts in the U.S. are the main consumers for cars that perform well on maximum speed in minimum time.

Another popular segment of the import car market is the sports utility vehicles or SUVs. They combine power, safety and speed, and the target consumers of these vehicles are adventurers and off-roaders.

The top segment of the import market is occupied by luxury cars meant for those who can afford to indulge themselves in purchasing unique vehicles. Imported luxury cars come equipped with all sorts of extras, such as chair massagers, heated seats, microwaves, or a refrigerator.

Imported cars are more expensive than their domestic counterparts as they carry an additional burden of taxes and duties, but many people find it worthwhile to purchase the cars that exactly fit their needs.