I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a student who really wanted to update his web site on a regular basis, but was struggling with finding new material. Here are a few ideas for generating fresh content:

• Update Existing Web Pages. Virtually everything in life changes on a regular basis. You may not notice it, but almost every aspect of your business changes, too. Did you recently update conditions of a service? Add a new product? Create a revolutionary turnkey solution that is likely to save your clients thousands of dollars every month?

Your web site should reflect the most up-to-date information about your business. Update the details and delivery methods of your services, add a new product to your database and web site, and by all means, don't forget to prominently display information about your new and improved solutions.

• Write Articles for Your Web Site. Articles are a valuable resource for your business. Articles on your web site educate your web site visitors and showcase your expertise.

In addition to posting articles on your web site, you can use them in your own newsletters, and submit them to other newsletters and web sites for syndication. Many business owners are looking for web site and newsletter content - let them use your articles, along with your by-line and resource box. This will let you leverage your articles and generate free publicity, exposing you to new audiences.

Many of my clients have asked me how to find topics for new articles. The topics are everywhere - in today's news, conversations with clients and colleagues, networking events you attend, speeches you hear. This very article started as a question from a marketing student.

• Start a Blog. Blogging is fast becoming the tool of choice for showcasing new content on business web site. A blog is an excellent tool to answer your web site visitors' questions, inform them about new products and services and tell them about industry news. Don't be afraid to share your opinions - your blog is the perfect place to showcase your business and expertise. A blog is an excellent vehicle for connecting with your visitors, as well as generating fresh web site content.

Updating your web site on a regular basis is very important. Put article writing and blogging in your business schedule - you will start reaping the rewards of frequent updates very soon.