How do press releases or interest stories have an effect on meeting new potential clients? Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. The press needs to have stories about what is happening in your product or service area. They are not looking for the common place activities you provide; they are looking for what is unique about you. After all, the press has to write stories, why not all about you? You have to determine what they are looking for by reading their newspaper and by learning what the editor or producer is looking for. You will need to write your press releases to their attention. The press release should always be short. They should contain the most important information first, such as who you are and your company name. The first paragraph should contain all the exciting things you want to announce. The remaining 2 paragraphs should give a little more detail but not too much. You want them to write about you and what you are doing. Some newspapers will want to have other information and you will need to provide a press kit for their reading. Just remember that when you send out a press kit, you should only do so if the publication requests it or when they state ahead of time that you need to submit one. A press kit should contain the press release, In any case, please remember, it is YOU who needs to make the news! A press release is one way that you can make an announcement. There are many other places in the media where you can highlight company. For example, you can place announcements in many places besides newspapers. Announcements can be anything, not just a promotion. |
