Simple as a daisy in a clear blue sky, the secrets of marketing are obvious. What you don't see, you won't readily believe. That's it. That's all there is to it. If your client can't see it, they aren't going to believe it. The simplest language will take your further than ultra remote words that obscure the ferver of your purpose. The K.I.S.S. principle is as focused with marketing as they are with living - the simpler the better. So, what does your marketing ploy say about your business. Are you revealing the secrets or attempting to hide your product for later release? A while back there was some insistence that keeping your product a secret from the consumer until their money was passing your palm was the only way to market. It depicted the consumer as a rather stupid creature aching to distribute their money for no particularly good purpose. I personally haven't met that consumer yet. Everyone I know wants to know what they are buying, how much it's going to cost, and what it will do for them. The real bottom line is - if you want a prosperous business, put your product out there on the front page for all to see. List the price, and tell your consumer why they should buy it. They may choose not to purchase, but at least they will be making an informed decision. Simple as a daisy in a clear blue sky. |
