Itchycontent.com Itchycontent.com Itchycontent.com
  Main Page :> About Us :> Add Your Link :> Privacy of Info :> Terms of Service :> Add Your Article
Search:   
Get Free Links
 

Academics & Learning

Recreation & Entertainment

People & Communities

Computers & Software

Self Help

Garden & Home

Health & Therapy

Teens & Children

Government & Politics

Technology & Science

Games & Play

Banking & Finance

Shopping & Auction

Travel & Accommodation

Property & Agents

Careers & Employment

Business & Services

News & Media

Medical Care

Drink & Food

Automotive

Creative Arts

Fashion & Lifestyle

Sports

 

Main Page –› Business & Services –› Marketing
 

Pricing in Proportion: An Introduction

 
Author: Diana Lees

On 21st August 2006 the Royal Mail will introduce a new system for calculating postal costs. Unlike the existing purely weight-based system, future charges will also take into account the size of the item. Items will be classified as one of three formats: letter, large letter, or packet. The format will be determined by the size and thickness of the article. Each format will have its own table of weight-band charges. Postal charges will thus be a combination of size and weight.

Background

The purpose of the change is to reflect more accurately the costs to the Royal Mail of delivering all items of mail. The size of a mailing item is a more important factor than its weight in determining its delivery cost. Large, light-weight, bulky items incur greater sorting, handling and transport costs. The existing system that charges on the basis of weight alone means under-charging for large light-weight items and over-charging on smaller heavier ones.

The change is expected to affect only 30% of mailing items and will not change the cost of posting a standard first or second class letter. Of those items affected roughly half will actually cost less. Overall, the change will be revenue-neutral for the Royal Mail, i.e. it is not expected to make any additional income from the new system.

Format Specifications

The Royal Mail will be providing every household and business with a template to identify which category or format an item falls into.

Letter

  • Envelope size less than 165mm x 240mm (C5 or smaller)
  • Less than 5mm thick
  • Up to 100g in weight

Includes: most letters, postcards, bills, statements, most greeting cards

Large Letter

  • Envelope size less than 250mm x 353mm (B4 or smaller)
  • Less than 25mm thick
  • Up to 750g in weight
Includes: A4 letters, CDs, DVDs, most brochures and catalogues

Packet

  • Larger than 250mm x 353mm or
  • Thicker than 25mm or
  • Over 750g
Includes: most books, VHS cassettes, most cylindrical packages,

Weight Band Changes

The existing pricing structure uses 16 weight bands. From August there will be fewer bands, with each one covering a wider weight range. Each format will have its own table of charges. In many cases the charges for letters and large letters will be significantly cheaper than the existing counterpart.

What will it mean to you?

The One Price Goes Anywhere stamp price will still apply to 1st and 2nd class letters up to 100g in weight, and will remain at 30p and 21p respectively.

However, substantial savings will be possible if you reduce the physical dimensions of your larger mailing items. For example by simply folding an A4 letter in half so that it fits into a C5 envelope the cost of postage will fall from 42p to 30p for 1st class, and from 35p to 21p for 2nd class.

Furthermore, whilst the size of the envelope will be smaller, because the weight bands have been extended, heavier articles can be posted at no extra cost. Therefore, additional inserts can be included without penalty. For example, a C5 envelope weighing 100g currently costs 46p for 1st class delivery. In the future this will cost only 30p, the same as a 60g letter.

In short, plan your mailings carefully to take full advantage of the format specifications and you will be able to minimise the impact of the system changes and possibly even reduce the overall cost of your postage

Author Bio:
Diana Lees is an authority in this industry. Diana has written several articles in the past on this subject.
You can search for this article using: internet marketing, search engine marketing, online marketing, online marketing business opportunity
 
 
 

Related Articles

 
10 Sure-Fire Ways To Intensify Your Sales
 
Getting Newspaper Coverage the Easy Way
 
Accountant or Bookkeeper?
 
Good Sponsorship Pays Off
 
Business Etiquette
 
School Fundraiser Ideas
 
The Customer Service Manifesto, Part Two: Give Me More Satisfactions For My Money!
 
Selling More With A Two-Step Approach
 
Want to Grow Your Business? Make an Irresistible Offer
 
Crisis Management Can Be The Important Key To Your Company??s Survival
 
 
 
 

Accounts Receivable Factoring an Alternative to Traditional Financing

In corporate finance, accounts receivable factoring is the process of a company selling "business to ... - David Springer
 

Rethinking "Good To Great"

This article evaluates the potential for negative impact on business if "Good To Great" prinicples a ... - Mike Myatt
 

The One Thing!

I recently came across a free service that takes you by the hand and guides you every step of the wa ... - Bill Boyd
 
 

Retail To Recruit

Having more retail customers ordering from you week after week, month after month, year after year c ... - Duffy Rogan
 

Start a Home-Based Newsletter Business

Do you have a passion, something you love and enjoy talking about with others? You have heard people ... - Peter Engelbrecht
 

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled false ... - Dean Phillips
 

Organizational Visioning Pathways and Pitfalls

Vision is the critical focal point and beginning to high performance. Discover the Organizational Vi ... - Jim Clemmer
 

Learn lean manufacturing basics - Traditional Vs Lean manufacturing concepts

Lean manufacturing concepts are fundamentally different from the traditional manufacturing concepts. ... - Aza Badurdeen
 
 
Main Page :> Privacy of Info :> Terms of Service
Copyright © www.itchycontent.com - All Rights Reserved